Ocean Optics specializes in selling high-end optical instruments and binoculars designed for marine observation. The business model includes a physical store located near popular marine observation spots and an online platform that caters to a global audience. Products include waterproof binoculars, telescopes, rangefinders, and night vision devices, sourced from leading manufacturers known for quality and durability. Revenue is generated through retail sales, equipment rentals, and maintenance services. Ocean Optics also offers expert advice and demonstrations to help customers choose the right instruments for their needs. The company partners with marine research organizations and eco-tourism operators to provide specialized equipment for scientific studies and wildlife tours. By combining quality products, expert knowledge, and a passion for marine exploration, Ocean Optics aims to become the go-to source for optical instruments in the marine observation community.